Customer segmentation is the key to the successful functioning of marketing in a company. Dividing the audience into groups with common needs and interests allows to target more effective messages for each group of customers. Machine learning algorithms for marketing not only allow businesses to automate this process, but also to find hidden patterns in the data. Thanks to this, the firm can create more specific small segments and target them with the most personalized marketing campaigns.
Wand’s mission is to find the best segmentation strategy which would lead to better conversions.
You could try this demo case inside the Wand.